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Marketing and PR Professionals Take Their Coffee Seriously
In a recent infographic, our team learned that we (marketing/PR professionals) ranked #2 on a list of the heaviest coffee drinkers — proudly ranking above physicians, nurses and even government workers...
View ArticleThanksgivukkah
Nearly 400 years ago a handful of English settlers gathered in a small clearing on the edge of Cape Cod Bay to celebrate their survival. They assembled with the fruits of a modest harvest before them –...
View ArticleBetter Decisions and Balanced Perspectives
Potential clients, and others who are simply curious, often ask, what it is that we do here at Kemp Goldberg Partners. A frequent topic of conversation pertains to how our agency adds value for our...
View ArticleGoing It Alone
Reporting on the State of the Union address, an A1 sidebar in The Washington Post read, “A frustrated president, going it alone.” That got me thinking. First, can the president legally follow through...
View ArticleSuper Bowl XLVIII Ad Opinions Are In…
It’s been estimated that 40-percent of people who watch the Super Bowl, watch it for the commercials. Every year more lines get crossed, more envelopes pushed, more sensibilities assaulted and more...
View ArticleCan an idea be great if it’s notwell executed?
Bernbach showed us. Ogilvy taught us. Gossage and Burnett believed it, too. For decades we’ve been challenged by the best in our business to never settle for anything less than a great idea. To...
View ArticleGreat ideas without great execution: the hairless dogs of the marketing world.
There has always been an unhealthy tension between Big Ideas and Big Execution. The ad world has seen more than its share of mediocre ideas overdressed and sent to the picnic in a tuxedo, agency and...
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The Large Bearded Man
Let’s say you’re at a dinner party with five people. Actually, let’s make it a backyard summer bash because those are better. So, there are 20 people gathered in your neighbor’s backyard and after a...
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Mobile Locavorism: Consider the Connected Device
In two previous contributions to the KGP blog I explored the benefits of community supported agriculture and small business shopping. We’ll call my third and long-overdue locavorism installment an...
View ArticleYou’ve written an email. Congratulations, you’re a writer.
Last year we sent almost 67 trillion emails to one another. Just emails. Not Instant Messages. Or texts. Or Tweets. Or posts. Just emails. Somewhere along the way on our journey from pen and paper to...
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